Hublot Art of Fusion Pop-Up Exhibition

Hublot celebrates art, collaborations, and latest technology

5 months to prepare, 7 days to ingress, 30-40 people to build in and out for a 238 sqm structure. Celebrate the Art of Fusion with this massive pop-up structure we did for Hublot that’s 32m long, 7.55m wide and 3.3m high, this might be one of our biggest pop-ups for 2019! This five-day exhibit at the Fashion Walkway in Greenbelt 5 was co-hosted by Lucerne, and was attended by Mr. Jean Claude-Biver, Chairman of Hublot and former President of the luxury watch division of Louis Vuitton. It showcases the timepieces made with their notable partners in the art world, tattoo artist Maxime Plescia-Büchi, Classic Fusion artist Richard Orlinski and Big bang Sang Bleu, but also focuses on one of Hublot’s key partnerships—with legendary car manufacturer, Ferrari. Hublot celebrates art, collaborations, and latest technology with the oldest watchmaking traditions. It’s a timeless classic! #Hublot #TheArtofFusion #Hublotlovesart #HublotxLucerneph