Client
Johnnie Walker and Ace Saatchi & Saatchi
LOCATION
Whitespace, Philippines
project Type
Event Design

Winter is coming!

Winter is coming with this massive pop-up! Last March 28 2019, in anticipation of the season finale of Game of Thrones, we transformed the whole area of Whitespace into a journey with Johnnie Walker’s different flavors with a 26ft high board up to cover the entire venue’s façade, and a set a set inspired by the series. Each area highlights the different flavors and notes of Johnnie Walker’s whiskey variants–The fiery Red Label, cladded to look like caves and ruins, features pillars draped in soft red velvet fabric and adorned with red candles. Be transported in to a dark forest with ravens flying overhead with the smoky flavors of Black Label and Double Black. Immerse yourself in the opulence and the finest of flavors in Blue Label’s grand throne room and feel like royalty. At the end of the journey is a colossal ice, broken through with a thrilling collapse to reveal the highlight of the night – a chilling, snow filled forest fit for the White Walker by Johnnie Walker. #JohnnieFlavorFestival #JWCollab

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