Jo Malone Just Because

The Art of Giving

The Art of Giving according to Jo Malone London goes beyond any occasion ignited by a calendar. You can give gifts because someone made you smile, because you love them, because you're grateful for them—#JustBecause. The city's most stylish gathered for an impromptu game night with Jo Malone London. The brand filled the entire atrium of Enderun with 3,000 balloons, and the four corners of the venue with 10ft x 18ft stations of nostalgia-inducing games from Hopscotch, Petanque, Croquet and Badminton that we also curated with matching design game master costumes to complete the vibe. Guests were encouraged to sign up with a friend and had everyone—including those in high heels—put their game faces on. Oversized Jo Malone boxes were also produced, stacked and laid out around the space where guests can pose in front and even sit on. Ending the night, everyone brought home Jo Malone London gift boxes wrapped with a special patterned ribbon and an eye-catching sticker, along with a personalized note card.