Axe launched its newest fragrance and campaign in the Philippines, AXE Ice Chill, and is so far the freshest fragrance yet made for Men. A construction site was transformed into a bar dividing the space into two parts; an ice cave and a lava room implying that you can still be both hot and chill whichever side is chosen when the product is used. The main area and center stage were designed and styed in neutral shades to divide the two spaces. Red and blue LED neon lights and lighted acrylic bar tables were installed and placed to light up the pitch-dark room and to create the perfect ambiance. The spaces were also styled with modern and masculine looking furniture and accessories in the same color hues matching the area. All elements created the hottest and chilliest party in the city and was the best way to launch the product.
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